Businesses and B2B marketers are all about talking to prospects and customers in the most engaging, striking, attention-grabbing ways. But operationally, they often talk to each other in the most unclear, unnatural, unappealing ways. We’ve been guilty of it ourselves.
The entire lexicon needs a hard reset. So we’ve rounded up some of the worst offenders to keep us honest. See if any of these insights resonate holistically with you in the new normal...